Browse your approved WhatsApp templates, add a pre-made one with one click, or write your own and submit it to Meta for approval.
WhatsApp only lets a business start a conversation with an approved template. The Templates page lists the messages you send, the ones WhatsApp has approved, and which order event each one answers to. Open it from Manage templates on Business Brand WhatsApp.
Refresh pulls the latest approval status from WhatsApp. The list is split into In use, templates currently sent by a notification, and Other templates, everything else on the account.Each template shows:
Its name and a status badge, for example Approved.
Its category, such as utility or marketing.
In use when a notification sends it.
Sends on, the event it answers, followed by the language (for example en_US) and the Meta ID.
The links under each template are Test, Change variables and Edit template.
Pre-made templates are curated for common e-commerce flows. They are grouped by event, such as Order placed. Each one shows its category (for example UTILITY), a short description, a preview of the message and which order field fills each placeholder.
1
Pick a template
Choose the one that fits the event, for example Order confirmation — simple text.
2
Edit and use it
Click Edit & use this template. You can rename it before submitting.
3
Wait for Meta
Meta reviews the template. After approval, assign it to an event from the Notifications list.
The Shopify event the template is sent for. The variables you can use depend on the event.
Name (required)
Lowercase letters and underscores, for example order_confirmation. COD King converts it on submit.
Category
Utility by default. Use marketing for promotional messages.
Languages
Meta creates one template per language. The first language is used for this submission. Click + to add more.
Field
What it does
Header (optional)
A title or a media type for the top of the message. Defaults to None.
Body
The message text, up to 1024 characters. The toolbar has emoji, bold, italic, strikethrough and code. The variable picker is disabled until you choose an event.
Footer (optional)
A short line at the bottom, up to 60 characters.
Button (optional)
Click Add Button to let customers reply or take an action.
The Preview shows your message as the customer will see it. Click Reset to clear the form. Submit to WhatsApp stays grey until the required fields are filled. After you submit, Meta reviews the template, and it appears in My templates with its status.
Meta can reject a template that is vague or promotional but marked utility. Pick the category that matches the message.
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