COD King vs Releasit COD Form comparison
COD King vs Releasit COD Form — Ultimate Comparison Guide

One of the most popular payment options in the eCommerce industry is still cash on delivery (COD), particularly in areas where clients prefer to pay at delivery. COD King and Releasit COD Form & Upsells are two of the most widely used Shopify tools for managing and optimising COD orders. Let’s examine both in more detail.
1. Basic Overview
COD King — COD Fees & OTP Verify
Purpose: A Shopify app built primarily to manage the risk and operational challenges of COD orders by verifying intent and reducing fraud.
Key Features:
- OTP Verification via SMS & WhatsApp to confirm COD orders.
- Upfront/Partial payments to filter serious buyers.
- Add “COD Fees” to offset logistics costs.
- Show/hide COD based on rules (location, cart value, products).
- Convert COD orders to prepaid by incentivizing with discounts.
- Abandoned cart recovery via SMS/WhatsApp.
Plans / Pricing:
- Free to install: OTP verification, Abandoned Cart recovery, Unlimited Orders.
- Pro – $7.99 per month: This package comes with COD fees and visibility rules
- Enterprise – $39/month : This includes SMS templates with the company’s logo, local SMS gateway support, and discounted SMS services.
Ratings: 4.9+ with many 5-star reviews praising reliability and support.
Releasit COD Form & Upsells
Purpose: A Shopify app focused on simplifying the COD order process with customizable forms, upsells, and conversion tools rather than deep COD risk mitigation.
Key Features:
- Easy and quick checkout with one-click COD order forms (popup or embedded).
- Customizable form design, fields, and layout.
- Average order value (AOV) is increased by quantity offers, upsells, and downsells.
- OTP (phone verification) and some options for preventing fraud.
- Google Sheets exporting and analytics integration (Facebook, Google, TikTok).
- Abandoned checkout recovery.
Plans / Pricing (approx):
- Forever Free: Up to 60 COD orders/month, Basic Features.
- Premium ($9.99/month): More orders (for example, 420 per
- Enterprise (Beginning at $29.99/month): Unlimited orders
- Higher tier ($69.99/month): Includes advanced analytics, design tools, A/B Testing.
Ratings: 4.8+ across thousands of reviews, praised for customization and conversion boost capabilities.
2. Feature Comparison
| Category | COD King-COD Fees & OTP Verify | Releasit COD Form & Upsells |
| Primary Focus | Manage & reduce fake COD orders | Simplify COD order placement & boost conversions |
| OTP Verification | SMS & WhatsApp | SMS/WhatsApp through form |
| COD Fees Management | Yes | Yes |
| Show/Hide COD Rules | Yes (location, cart value, product) | Limited via form settings |
| Partial/Upfront Payment Options | Yes (to pre-qualify customers) | Limited / not core |
| Upsells / AOV Boost | Not core | Built-in upsell/downsells |
| Form Customization | Messaging & UI text | Full drag-and-drop form customizer |
| Analytics / Marketing Integration | Basic | Tracking for ads/analytics |
| Abandoned Cart Recovery | SMS/WhatsApp | Included |
| Ideal For | Merchants needing strong fraud reduction & COD control | Merchants focusing on conversion flow & order AOV |
| Pricing Entry | Lower ($0 + usage) | Lower but order-limit caps on free tier |
3. What COD King Does Better
- Stronger Order Verification & Verification Flexibility
COD King’s OTP verification is robust, can be used pre-order or post-order, and supports SMS + WhatsApp channels, ensuring minimal fake orders and fewer returns.
- Partial & Advance Payments
A standout feature often highlighted in COD King is support for partial or upfront payments, letting merchants collect a deposit — helping screen serious buyers and reduce fraud.
- COD Fee Management
COD King allows merchants to add fees to COD orders, enabling businesses to offset handling costs, encourage prepaid options, and protect profit margins.
- Cart Recovery Tools
Unlike many basic COD tools, COD King sends abandoned cart reminders via SMS or WhatsApp, helping you recover lost sales.
- User Support & Experience
COD King
Merchants consistently praise COD King’s responsive support team and quick onboarding assistance. Many reviews highlight efficient help when setting up OTP workflows and partial payment rules.
Releasit COD Form
Releasit also offers 24/7 support (depending on plan tier) and custom coding help for premium users. With thousands of merchants using it, its support ecosystem is well-established.
When Releasit COD Form & Upsells Is a Better Fit
✔ If you want one-click COD forms that bypass standard checkout.
✔ If increasing Average Order Value with upsells/downsells inside the form is important.
✔ If you need marketing analytics integration (FB/Google/Snap etc.).
✔ If you need a visually appealing, customizable form to fit your branding.
Plans available on both apps
COD King
Plan 1 – Free
- Price: Free to install
- Features: COD verification via OTP, Partial payment, Abandoned Cart Recovery, Unlimited Orders
Plan 2 – Pro
- Price: $7.99/month
- Features: Everything in Free plan + COD Fees + Show/Hide COD rules + 15% discount on messages
Plan 3 – Enterprise
- Price: $19/month
- Features: Everything in Pro + Branded SMS + Local SMS gateway + 35% discount on messages
Releasit COD Form
Plan 1 – Forever Free
- Price: Free to install
- Features: 60 orders/month, 24/7 support (excluding custom coding), Form designer, Abandoned checkout, Upsells, Quantity offers, Google sheets, OTP SMS, Pixels
Plan 2 – Premium
- Price: $9.99/month
- Features: Everything in Free plan + 360 orders/month + 24/7 support including custom coding + Setup & installation from support
Plan 3 – Enterprise
- Price: $29.99/month
- Features: Everything in Premium + Unlimited orders/month + 24/7 support including custom coding + Setup & installation from support
- Reviews & Ratings
COD King
- 5★ rating with hundreds of reviews.
Users appreciate its solid COD verification system and customizable settings that significantly reduce fraudulent COD orders.
Releasit COD Form
- 5★ rating with thousands of reviews.
Merchants find the COD form builder and upsell features particularly valuable, along with advanced fraud filters and tracking tools.
Despite both apps having excellent reviews, Releasit generally has a larger user base, especially for stores focusing on full COD form workflows with upsells and marketing analytics.
1) Choose COD King if:
- You want strong order security with OTP & partial payments.
- You need COD fee management.
- Your focus is reducing fraudulent COD orders and operational cost.
2) Choose Releasit COD Form if:
- You want highly customizable COD forms and upsell flows.
- You need analytics, sheets integration & advanced fraud filters.
- Your COD strategy involves boosting average order value through offers.
Conclusion
Both COD King and Releasit COD Form are great apps, but they are designed for slightly different owners:
COD King is perfect for retailers who are concerned about fraud and COD risk because it excels in verification, partial payment, and fee control.
For retailers concentrating on increasing sales and improving customer satisfaction, Releasit COD Form leads in custom form creation, analytics, and conversion tools.
Your business model and whether you value conversion design or risk mitigation will determine which option is best for you..
